Voice Search Is No Longer the Future, It is the Present
I remember when voice assistants felt like science fiction. But not anymore. Voice searches will account for nearly half of all internet searches by 2025, and this evolution is altering our perspective on SEO. It is now critical to catch voice search optimisation if you are a freelance SEO specialist, WordPress designer, or content writer to remain competitive.
Voice search represents a revolution in user behaviour, not just a fad. Search engines are adjusting to the fact that people speak differently from how they type. Therefore, you also need to.
Why Voice Search Matters for SEO
Examine why voice search ought to be a primary concern for any freelancer operating in the digital sphere before getting into how to optimise for it.
Surge in Smart Devices
- 1.3 billion voice assistant-enabled devices are in use globally.
- Smart speakers, mobile phones, and wearables are all driving voice-based queries.
NLP- Natural Language Processing Advancements
Cutting-edge natural language processing (NLP) models, such as BERT and MUM, are currently used by Google and other search engines to comprehend context and purpose. For conversational questions in particular, this is crucial.
Shift from Keywords to Conversations
Instead of typing using their fingers, “best SEO tool 2025,” people ask:
“What’s the best SEO tool for freelancers for next year?”
This subtle change drastically affects how we approach content strategy.
How Voice Search Queries Differ
Voice search is conversational, local, and question-driven. Let’s break that down.
1. Conversational Tone
- Typed:- “weather London”
- Voice:- “What’s the weather in London today?”
Tip: Optimise your content with natural-sounding phrases and keywords.
2. Longer Queries
Voice queries are typically 6–10 words, compared to 2–4 for typed searches.
Tip: Use long-tail keywords and phrases in your subheadings and FAQs.
3. Local Intent
“Near me” searches have exploded. For example:
“Find a WordPress expert near me.”
Tip: Ensure your Google Business Profile is updated and your site uses local schema markup.
How We Can Optimise for Voice Search in SEO
Here are actionable strategies you can start implementing right now.
1. Focus on Question-Based Content
Most voice searches begin with:
- Who
- What
- When
- Where
- Why
- How
Strategy: Create FAQ sections and blog titles that mirror these queries.
Example:
- Blog Title: “How to Optimize WordPress Sites for Voice Search in 2025”
- H2: “What Is Voice Search and Why Does It Matter?”
2. Target Featured Snippets
Voice assistants often pull answers from Google’s featured snippets.
How to increase your chances:
- Use bullet points and numbered lists
- Directly answer the query in the first 50–60 words
- Use schema markup
3. Use Conversational Keywords
Instead of “cold email outreach strategy,” try:
“How do I create an effective cold email campaign?”
Tip: Use tools like:
- AlsoAsked
- AnswerThePublic
- SEMrush Keyword Magic Tool (filter for questions)
4. Improve Page Speed & Mobile Experience
Voice search results often come from pages that:
- Load in under 3 seconds
- Are mobile-optimized
- Have HTTPS security
Use tools like:
- PageSpeed Insights
- GTmetrix
5. Implement Local SEO for Freelancers
If you’re offering services like SEO or WordPress design:
- Add your city/region in titles and descriptions
- Create location-specific landing pages
- Get listed on directories (Clutch, Upwork, Fiverr)
6. Add FAQ Schema Markup
Schema markup helps search engines understand your content structure, especially FAQs.
Use tools like:
- RankMath (for WordPress)
- TechnicalSEO FAQ Schema Generator
Bonus: This helps you appear in voice results and boosts your desktop SERP visibility.
7. Claim Your Google Business Profile
Even as a freelancer, having a Google Business listing increases trust and visibility—especially in voice-based searches like:
- “SEO freelancer near me”
- “Best web designer in [city]”
Bonus: Voice Search and Content Writing Tips
Freelancers who write content (for clients or themselves) should also:
- Write like you speak
- Use contractions (you’re, it’s, we’ll)
- Keep answers short and scannable
- Include real questions as subheadings (H2/H3)
Example H2:
“What’s the Best Way to Optimize for Voice Search?”
Final Thoughts: Voice SEO Is Still an Underrated Goldmine
Most freelancers and agencies still treat voice search as a “nice-to-have.” But in reality, it’s already influencing which websites get clicks and which ones don’t.
By understanding the shift in user behaviour and adapting your strategy today, you’re giving yourself—and your clients—a head start.
Frequently Asked Questions
Still Curious About Voice Search In SEO
Ranjit Singh is the voice behind Rouser Tech, where he dives deep into the worlds of web design, SEO, AI content strategy, and cold outreach trends. With a passion for making complex tech topics easier to understand, he’s helped businesses—from startups to agencies—build smarter digital strategies that work. When he's not researching the latest in tech, you'll find him experimenting with new tools, chasing Google algorithm updates, or writing another guide to help readers stay ahead in the digital game.
