How to Get Organic Traffic to Your Website

Okay, first off—if you’re reading this, there’s a solid chance you’re either launching a website or trying to breathe some life into one that’s been sitting around like a ghost town, if you are wondering how to get organic traffic to your website.

I’ve been there. Hell, I still think I’m working things out.

It is very difficult to get visitors to visit your website without having to pay for it. It sounds too useful when people say things like “You just need SEO” or “Write good content,” but what does that really mean?

This is not some perfect rulebook or blueprint. It is more like a simple guide from someone who’s been in the trenches trying to get organic traffic to their website without losing their mind.

So yeah, let’s talk about it.

First Things First: What Even Is Organic Traffic?

I probably should’ve known this earlier, but for a long time, I honestly wasn’t sure what “organic traffic” really meant. Turns out, it just refers to people who find your site through search engines like Google—but without clicking on an ad.

They type something into the search bar, your page pops up, and boom—they land on your site.

That’s organic traffic. No credit card needed, no PPC campaign, just… people finding you naturally.

And in theory, that sounds amazing, right? Like, who doesn’t want that? But in practice? It’s slow. Like, really slow sometimes.

If you are trying to play the long game and build something sustainable, figuring out how to get organic traffic to your website is probably one of the best moves you can make.

The Big, Weird Keyword Question

So everyone keeps talking about keywords like they’re magic beans. And honestly, I avoided them for a while because it sounded way too technical.

But eventually, I gave in—and here’s the deal. You don’t need to go full-on data scientist mode. What you need is some idea of what people are searching for that relates to your site.

Here’s how I started:

• I literally just typed stuff into Google and looked at the suggestions.
• Paid attention to what I searched for when I was looking for content similar to mine.
• I used free tools like Ubersuggest and AnswerThePublic.

That’s it. No spreadsheets or anything.

So if you are asking yourself how to get organic traffic, maybe start with figuring out what your ideal visitor might type into Google if they were looking for what you offer.

Spoiler alert: That’s your keyword.

Writing Stuff People Actually Want to Read (Hopefully)

Here’s where I messed up early on—I was writing blog posts like I was trying to impress a college professor. Formal language. Big words. Perfect grammar.

Guess what? No one read them.

Now, I write the way I talk (which, as you can tell, is a little all over the place). And it works. Or at least, it works better.

If you’re wondering how to get organic traffic to your website, I’d say this is a big part of it:

Write content people enjoy. Not just stuff that ranks—stuff that connects.

Here’s what helped me:

• Short paragraphs.
• Lots of headers and bullet points.
• Real examples from my own experience.
• A bit of humor or honesty.

You’re not just fighting for clicks. You’re fighting to keep people around. Make them feel like they are in the middle of a real conversation, not a tutorial.

That Whole SEO Thing on how to get organic traffic

SEO is important, but it is also easy to obsess over. I have gone down that rabbit hole. You start tweaking meta descriptions at 2 a.m., and suddenly you’re debating schema markup like it’s life or death. Don’t do that.

Do the basics for now:

• Employ the main keyphrase—like how to get organic traffic to your website—in the title and somewhere in the first few lines.
• Add it to a couple of subheadings if it fits.
• Don’t overdo it. Google’s smarter than that.
• Link to your other pages and posts.
• Use simple URLs (like /organic-traffic-guide instead of /123abc?ref=blogpost7).

That’s enough to start. I swear.

Consistency Is Ugly, but It Works to get organic traffic

One of the hardest things? Sticking with it when literally no one seems to care.

You write a blog post, hit publish, and wait… nothing. Zero views. Maybe your mom sees it, but even she doesn’t comment.

Still, consistency wins. Slowly, painfully, but definitely.

What I did:

• I picked one day a week to publish something—usually Tuesday.
• I didn’t aim for perfect posts. I just made sure I had something to say.
• I reused ideas. If something performed okay, I’d write another take on it.

Over time, Google notices. And so do people.

It’s honestly the most underrated tip I can give about how to get organic traffic to your website—just keep showing up.

Share, But Don’t Be Annoying

So here’s the thing: organic traffic isn’t just about Google. At least not in the beginning.

Social media helps. Not because it directly boosts SEO (although maybe it does, depending on who you ask), but because it gets eyeballs on your stuff.

What worked for me:

• Sharing blog posts in Facebook groups where they were relevant.
• Repurposing blog content into mini-posts for LinkedIn and Instagram.
• Talking about what I wrote in my email newsletter (even when I had, like, 12 subscribers).

It’s not instant traffic, but it creates little ripples. Some of those ripples grow.

Backlinks Usage: Get organic traffic to your website

Alright, let’s talk backlinks. I hate asking for them. It always feels awkward. But yeah… they matter.

Google basically sees backlinks as votes. If other reputable sites link to you, that is a signal that your content is not garbage.

What I did that did not make me feel slimy:

• Wrote a few guest posts on small blogs.
• Linked to other people’s content and told them about it. (Sometimes they returned the favour.)
• Used HARO to get quoted in articles.
• Made a couple of free tools and guides that were actually useful.

I am still figuring this out, to be honest. But every backlink helps if you’re trying to get organic traffic to your website in the long run.

Don’t Forget About Site Speed and Mobile friendliness

No one told me this at the start: if your website is slow or looks weird on a phone, Google notices it and penalises you.

So I did this:

• Switched to a lighter theme.
• Compressed my images using TinyPNG.
• Removed useless plugins.
• Got a free SSL certificate (important for HTTPS).

I’m not saying your site needs to be perfect—but if it’s clunky, that’s one more reason someone might not stick around.

Update Old Stuff (It’s Easier Than Writing New Posts)

One thing I’ve started doing lately that’s actually working? Going back to old blog posts and updating them.

Turns out, Google likes it when you keep things fresh. And let’s be real—updating is way less painful than writing from scratch.

I’ll fix typos, add a new section, maybe swap in a better image. Sometimes I just change the title or rework the intro.

These little tweaks can make a big difference, especially if the post was already ranking okay in search results.

It is a super low-effort way to keep trying to get organic traffic without always churning out brand-new content.

Keep Track of What’s Working

At some point, you’ll want to stop guessing. I waited too long to do this.

Eventually, I started checking Google Search Console. Not every day—but enough to see what keywords were getting impressions and clicks.

I also peeked at Google Analytics (though that thing still confuses me sometimes).

What I learned:

• Some blog posts did better than I thought.
• Others tanked—and it was usually because the title sucked.
• A few random keywords I wasn’t even targeting started to rank.

So now, I let the data steer the ship a little. Not completely, but enough to adjust course when needed.

It’s Gonna Take Time to get organic traffic—Sorry

I wish there were a faster way. I do.

But if you are trying to figure out how to get organic traffic to your website, I just want to be super honest with you, it won’t happen overnight.

Some of my articles took 4 to 6 months before they started pulling in any real traffic. A few never did.

But others? They started showing up on page one out of nowhere—and they still bring in visitors today. For free. Every single day.

That is the dream, right?

Final Thoughts (If You are Still Here)

I’m not an SEO wizard. I’m not making millions off blog traffic. But as a team from Rouser Tech, we do SEO for our clients.

Whereas now I am slowly building something that grows by itself, without ads, without stress, and without pretending to be something I’m not.

If you have been wondering how to get organic traffic to your website, maybe this simple, polished guide gives you a starting point.

Keep experimenting. Keep learning. And more than anything—keep going.

The traffic will come. It just takes time; meanwhile, you can hire us for business website design, professional content writing, building SEO strategy and cold email marketing.

And probably too much coffee.